Rosemary Plorin


Lovell Communications Selected as a Finalist for Nashville Business Journal’s Small Business of the Year Awards 2016

Lovell Communications was honored this year as one of the finalists for Nashville Business Journal’s 2016 Small Business Awards. Finalists were selected by an independent panel of judges based on several criteria including revenue growth and the company’s execution on its business plan.  Lovell Communications president and CEO Rosemary Plorin accepted the award on behalf of the agency and was asked to share advice for companies not experiencing growth. She happily shared a tip on the importance of communications.

Rosemary Plorin Discusses Corporate Transparency With Employees

Why it has become so important for employee morale and retention.

Best in Business Awards: Lovell Communications

Rosemary Plorin named president at Lovell

Paula Lovell has promoted Senior Vice President Rosemary Plorin to president of the firm she founded almost 26 years ago.

New partner Rosemary Plorin named at Lovell Communications

Lovell Communications announced that Rosemary Plorin has been named partner.

St. Paul Christian Academy

Rosemary Plorin is a public relations specialist with more than 20 years of experience in media relations (traditional and social), crisis management, marketing and communications. She is president and CEO of Lovell Communications.

Plorin’s has particular depth in the communications aspects of mergers and acquisition, regulatory issues, labor negotiations and relations, governments and public entities, corporate business development and change management. Over the course of her career, she has worked with clients in virtually every industry and has particular strength in business to business communications.

Plorin is an active member of the Nashville Rotary chapter and serves on several boards around the city. She was a member of the Nashville Healthcare Council Fellows’ class of 2014 and has been recognized by the Nashville Business Journal as Healthcare Hero (2014) and as a Woman of Influence (2015)

Beckers Hospital Review

Rosemary Plorin is a crisis communications and public relations expert with more than two decades of experience in a wide variety of communications competencies, including issues management, general corporate communications, crisis response and media management. She works with a variety of healthcare and public-sector clients, handling such high-value matters as regulatory issues, labor negotiations, mergers and acquisitions, business development and civil and criminal matters.

Plorin is president and CEO of Lovell Communications, a Nashville-based firm satellite offices in Louisville, KY, and Baton Rouge, La. An accomplished speaker and writer, she lives in Nashville with her husband and daughter.

Rosemary Plorin is an seasoned communications professional with more than 25 years of experience in a wide variety of communications disciplines, including crisis and issues management, general corporate communications and media management. She specializes in the healthcare field, but touts clients from a variety of industries. In the past, Plorin has handled mission-critical communications initiatives around mergers and acquisitions, labor negotiations, government relations, public policy, regulatory issues, credentialing issues, criminal and civil legal actions, corporate startups and more.

Plorin is currently the president and CEO of Nashville-based Lovell Communications. She sits on several Nashville-area boards and is an active member of the Nashville Health Care Council, Nashville Chamber of Commerce, Public Relations Society of America and the International Association of Business Communicators. Her firm has recently been recognized as a finalist in the Best in Business Awards by the Nashville Business Journal.


Rosemary Plorin was named successor to Lovell Communications founder Paula Lovell in 2015, completing a 15-year ascend through the storied Nashville firm’s ranks. She now serves as president and CEO of the 28-year-old company, focusing on expanding the company’s healthcare and corporate clientele while seeking new opportunities to position Lovell’s clients in a competitive, increasingly fragmented media landscape. Plorin and her team specialize in crisis communications and issues management, as well as corporate communication and marketing. Plorin herself sits on a number of prominent Nashville-area boards and has been the recipient of several industry awards and community recognitions.

Lovell Communications

Lovell Communications is a nationally recognized marketing communications firm that’s frequently making headlines in its native Nashville and beyond. The company’s recent “wins” include:

  • Recognition as a finalist in the Nashville Business Journal’s “Best in Business” awards in 2016
  • Having senior account supervisor Melissa Wyllie named to the Nashville Business Journal’s 2016 Nashville “40 Under 40” list
  • Opening a satellite office in Baton Rouge, Louisiana, and tapping seasoned healthcare marketing expert Nicole Kleinpeter to head it
  • Firm founder Paula Lovell joining five prominent Nashville women on the YWCA’s Academy for Women of Achievement
  • President and CEO Rosemary Plorin being named a Woman of Influence by the Nashville Business Journal (2015) and a Woman to Watch by the Nashville Business Journal.

Nashville-based Lovell Communications, a diversified PR firm, won 10 coveted Healthcare Advertising Awards from the Healthcare Marketing Report. That’s an impressive coup for the 28-year-old firm, which recently opened a satellite office in Louisiana.

“We are honored to work with truly stellar clients all over the country, and we’re grateful for the opportunity to do great work with them,” said President and CEO Rosemary Plorin. Plorin credited her team for its hard work, diligence and subject matter expertise — though she deserves a great deal of the credit as well. Observers credit Plorin, who has held leadership positions at Lovell for more than a decade and helped transform the firm into the Mid-South’s premier healthcare communications agency.


Rosemary Plorin is the president and CEO of Lovell Communications, a diversified communications firm with offices in Nashville, Tennessee, Louisville, Kentucky and Baton Rouge, Louisiana. A sought-after crisis communications and public relations expert with more than two decades of experience in healthcare and  finance communications, Plorin is a sought after speaker and has spoken to numerous national organizations including the American Bar Association, National Association of Boards of Pharmacy, American Health Lawyers Association, National Association of Boards of Medical Examiners, and many others. She lives in the Nashville area with her husband and daughter.

Nashville-based Lovell Communications, a diversified communications firm founded in the 1980s, recently announced the opening of a satellite office in Baton Rouge, Louisiana. Lovell tapped a healthcare marketing expert Nicole Kleinpeter to head the new office. Several new employees joined Lovell’s Nashville office as well, the company revealed.


“Opening a Baton Rouge office addresses an immediate and strategic need for our growing company,” said president and CEO Rosemary Plorin, noting that much of Lovell’s 30% 2015 growth rate was attributable to new business in Louisiana and Texas. In addition to the company’s headquarters in Nashville, Lovell opened an office in Louisville, KY, in 2014.


In December 2013, Nashville-based Lovell Communications named rising star Rosemary Plorin president of the growing firm, capping a 13-year rise through the ranks. Plorin succeeded firm founder Paula Lovell, who remained onboard as chief executive officer (though Plorin would assume the CEO role in 2015). In announcing the promotion, Lovell spoke glowingly of Plorin, calling her “a key leader in the firm for many years.” Under Plorin, Lovell has grown into a premier healthcare communications and marketing firm. The company received more than 20 industry awards in 2015, and recently opened a new branch office in Baton Rouge, Louisiana.

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